A campaign for the re-lauch of 1970 Fred Perry tracksuit.

Fred Perry were relaunching their 1970’s tracksuit. It wasn’t going to just appear to be the same, it was going to have the genuine fabric and cut of their original.

This was an experiment based on the ‛worn with feeling’ line. It didn’t run but I can’t help but feel it was a wonderful way of making the line live. I would have loved to see this happen with a great photographer