This campaign informs readers of the benefits of subscriptions and the advertising effectiveness of Computer Weekly in growing their market share.

Computer Weekly is a trade magazine – a serious one. It is the leader in its field and has a strong voice and a lot of influence.

Reed Business International publishes Computer Weekly, and they pride themselves on their journalistic standards. They don’t regurgitate press releases. Instead, they do proper investigating and in-depth analysis. It’s how they’ve earned the trust of their readers.

They see themselves as ‘The Economist’ for I.T. professionals. This means they see themselves as a brand. And that meant we could create an engaging campaign for them by making more of the magazine’s personality.

Because, in business, a bit of charm with a lot of authority goes a long way.

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