Milton Glaser designed this in the back of a New York cab with a crayon.

Glaser’s work is characterised by its bold use of colour and its playful style. The typeface is “American typewriter”. It’s a typeface I will rarely forgive you for using, but it’s just the kiddie here. To make that typeface charming is something that only a great idea can do.

His love for New York City is evident in his work, which often features the city’s skyline or iconic landmarks. He has also designed several posters and other graphics to promote the city.

Museums and galleries worldwide have featured his work. And he has been recognised with numerous awards, including the National Medal of Arts.

This particular symbol has been copied in other cities all over the world. And if you come back from one of these places with a souvenir that has ‘’I another place” on it, you’ve bought a second-hand idea, and we can never be friends.

Because I’m a designer who  Milton Glaser’s whimsical cleverness.