You have to be very careful with humour. Sometimes it’ll not come over well.

Santander using Ant & Dec is an excellent example of it working well, especially with a bank.
After the financial collapse of 2008, don’t we want banks to be careful, trustworthy and small c conservative? A bank has no business being creative.

I recently discovered another product with some humour on the label. It’s a wine, something people take pride in developing an ‘educated’ palette with.

If you’re going to pun, be brilliant about it. This one suits the product. And if you’re a goth, you can find a little red tipple to go with your deep black-hearted darkness.

Don’t have too much because you’ll need to watch out for those bats in the belfry.

Enjoy.